In September 2016, SiriusXM Launched VOLUME: The First-Ever 24/7 Music Talk Radio Channel – Where Music Is the Conversation. Over the past 7 Volume Chanel 106 has been my go to place for everything music, from discussions on the Rock & Roll Hall of Fame nominees / inductees, to reviews of the biggest music shows and concerts, from a space to reflect when high profile artists passed, to top 10 lists of everything music, from great interviews and in-studio performances, to great discussions, and contests. All that started to change a few months back, when shows were moved to a new channel, to a new time, and some of the talent was let go. And on Monday when the rest of the talent was let go and the Volume Experiment came to an end.
It feels like a big part of my routine was pulled out from under my feet. I understand that it was a business decision, but its still a tough pill to swallow. One of SiriusXMs selling points was the variety it offered. Now it seems if its not Howard / Sports / Politics / and music, then its not for SiriusXM Even with that I still like the service, and as a sports fan It does give me things to listen to. And even though the music can be a bit generic and repetitive there are still some good stations
Just seems to be that their is a large audience for what Volume106 offered and it should be able to survive. Going to miss listening to #NikCarter, #LoriMajewski, #MarkGoodman, and #AlanLight along with the countless number of guest DJS that kept me up to date on everything music for the older generation. Maybe that was the problem. The station did skew older (I would guess 40 and up) but these would be the people who are willing to pay for the service. The younger generation can stream music and listen to podcasts multiple ways, an most likely are not taking long periods of time to listen.
The reality is that time marches on, and things change. But that should not mean that we need to complete give up on the way things were. As I mentioned in my last post, everything seems to have become individualized and tightly focused. Gone are the days of everyone listening to, or watching a common program. I remember going to the beach in the summer and hearing all the radios tuned to the same statins (102.7 WNEW, 100.3 Z00, 92.3 KROC playing the top songs of the day. Now everybody has there ear-pods on, and are all in their own little world, listening to there own things.
Maybe someone will give the Volume Radio Experiment another chance at some point (Maybe Audicy or I-Hart Radio). There is an audience out there waiting. Can only wish